Home » Don’t give me jam! Don’t give me jam! It’s a known fact- by which I mean Jerry Seinfeld once said it- that if a person says the name of whatever gift you’ve presented them with, it means they don’t like it. For example "a shaving brushe! " Now obviously nobody has ever been pleased to get a shaving brush, it’s a bad gift. The recipient is just doing their best to conceal their hurt and disappointment. If they really liked it they’d just say something ‘thank you! ’ and give you a hug. But a shaving brush is nowhere near as doer a gift as homemade jam. Jam is the worst gift you can ever give a person, and I guarantee whoever you give it to will tear open the wrapping and immediately exclaim "ooooh jam! ", meaning: "JAM? Seriously, you’re giving me jam? When did you start hating me? It’s often said that it’s ‘the thought that counts’ with gift-giving and I totally agree.